A Visit to the Zoo

Origin information
Originally published by Dan & Chip Heath November 1, 2009
Link to original source » fastcompany.com
Made aware of by Twitter user » @sonaluna

QUOTE
Most of us don’t solve problems this way. We start by tapping the local knowledge, and if it’s insufficient, we go looking for specialists. But what if we’re following the wrong protocol? We should stop looking for experts and start looking for analogues. It’s a big world: Chances are someone has solved your problem already. And she might be an anteater.

DESCRIPTION
Well written article, explaining why companies shall let themselves be inspired by nature and team up with biologists, also describing some examples.

FULL ARTICLE
Link to original source » fastcompany.com

1 Comment

• 
  Elke Barbara Bachler 11. August 2010 um 01:46

  I especially appreciate the declaration by Karim Lakhani, an assistant professor at Harvard Business School: “If you’ve spent five or six years getting a PhD, or 5 to 10 years in the field itself, you’re a domain expert. You can’t imagine that someone else may have a different perspective. But problems that are difficult in one domain may be trivial to solve from the perspective of a different domain.”

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